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MEDIA RELEASE

Wellard appoints Brendan Wade as Chief Operating Officer

20 April 2016

Wellard is pleased to announce that is has appointed Queensland livestock industry stalwart Brendan Wade as the Company’s Chief Operating Officer. Brendan’s appointment enables Wellard Executive Scot Braithwaite to direct his focus to the important area of business development.

Brendan has more than 30 years in the cattle industry having successfully established and run his own stock agency (Watkins & Co, Roma, Queensland). He then moved to become Livestock Manager for Landmark with responsibility for the company’s livestock division across Queensland and Northern/Central NSW, so he has wide experience and good working knowledge of the live export industry.

“Wellard appointed Brendan because he is highly regarded by family cattle producers, corporate farmers and other supply chain participants. We believe he is the right person to lead our operations team as well as a great relationship manager with the stock agents and producers who supply cattle to Wellard,” said Wellard CEO Mauro Balzarini.

Brendan has been a Director of AuctionsPlus Pty Ltd and Landmark Real Estate.  He has also served as National President and Queensland Chairman of the Australian Livestock & Property Agents Association (ALPA).

“Live export is an important part of the livestock business and its growth path is reflecting the enormous potential the industry possesses,” Mr Wade said.

“The markets Wellard has been developing, and continues to develop, are demanding Australian cattle so they can provide protein to the population as well as value adding opportunities for local industries.”

Scot Braithwaite will take on the role of Chief Business Development Officer for Wellard, another significant leadership position in the Company, as the Company seeks to grow its business throughout Asia and the Middle East.

“Scot will be focussed on extending our presence in key growth markets such as Turkey, Israel and China, while ensuring our business into Indonesia remains the backbone of our operations,” Mr Balzarini said.

 

For further information:

FTI Consulting, Cameron Morse

Phone: + 61 8 9485 8888

Mobile: +61 (0) 433 886 871

 

Visit www.wellard.com.au

 

Background – Wellard

Wellard is Australia’s largest cattle exporter and a vertically integrated agribusiness.

Wellard has supplied quality dairy and beef cattle and sheep and goats to the world for more than 30 years.  Based in Fremantle, Western Australia, the company’s operations spans the world and cover every aspect of the livestock export chain, including livestock selection and aggregation, pre export quarantine facilities, feed milling, and a modern fleet of specialized “floating farms livestock carriers”.

Wellard’s is also involved in meat trade and owns and operate a modern abattoir in Western Australia, Beaufort River Meats, which processes up to 2500 sheep and lambs a day, enabling Wellard to meet customer demand for both livestock and chilled meat.

Its expansion plans include a JV agreement with Fulida Group for the development of modern feedlots and abattoir in China to serve the growing meat market in that country.

Visit www.wellard.com.au