A large of herd of 1,700 Droughtmaster cows and heifers forms the base of Wellard’s cattle breeding program in Australia.
Based at Wellard Agri’s property, The Grange, the herd largely supplies the live export and domestic processing markets.
The Droughtmaster breed was selected specifically for its performance and adaptability in both northern and southern climates.
The breed's meat eating quality, fertility and growth rates are excellent.
The nucleus breeding herd is bred back to Droughtmaster bulls, while Brahman, Red Angus and European bulls are used in a cross breeding program to promote hybrid vigour in their progeny.
Wellard is conducting a pilot project involving 300 cows initially, to breed Brahman cattle in Indonesia using top Australian genetics. The program is run in a joint venture with two Indonesian partners and supervised by Australian breeding specialists. As the program progresses, the plan calls for a herd to grow to 10,000 breeders.
Similarly, another breeding project has been started on the Philippine’s island of Masbate, where Wellard currently has 1,200 pregnant Brahman cows on prime pasture land. The involvement of a major local operator will ensure the sustainability of the project and the creation of a major breeding center with high local content.
Wellard is also developing a Brown Swiss herd in Australia and New Zealand, as this breed is highly sought after for their excellent qualities and intelligence.